Social Media Specialist - The Online Career Academy

Social Media Specialist $250.00

Curriculum

Module 1

Introduction & Welcome Message

All About Social Media & Understanding Its Key Premise

Social Media Marketing Rules, Policies & GDPR

The TOP 10 Social Media Management Service Providers

Module 2

Audience and Competitor research

Content Management & Segmentation Strategy

Creating the Design and Copy of Your Ads

Lead Magnets & Creating Ads

Testing Your Ads & Creating Pixels

Analyzing Your Ads

Optimizing Your Ads

Module 3

Google Business

Industry Platforms

Module 4

Let's Create a Brand/Mood Board

Let's Create Some Social Media Pages

Let's get some Audience Insights

Let's research competitor/example Industry Techniques

Let's create a Content Strategy

Let's create a Content Calendar

Module 5

Let's create a lead magnet with Opt-in Page

Let's Create & Design an Ad

Let's Brand and Organize content

Let's Review and double check our work & test

Let's launch our first Ad Campaign

Module 6

Let's read our stats/analytics & Audience Insights

Let's do some Social Listening

Let's Review & Edit our Content Strategy

Let's review and edit our Ad Campaigns

Let's create a report for our client

Let's get ready for the exam(Revision)

Instructor

Lacian Mclean

Virtual Assistant/Online Business Manager and Digital Marketing Specialist. With over 8+ Years of experience, I am here to guide you into working successfully online from home or anywhere!

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