Email Marketing Specialist

  Module 1
Introduction & Welcome Message
What is Email Marketing & Understanding It
Email Marketing Rules & GDPR
The TOP 10 Email Marketing Service Providers
  Module 2
Audience & Competitor research
Content Management & Segmentation Strategy
Lead Magnets & Building a List
Creating the Design of your marketing email
Testing Your Emails
Analyzing Your Emails
Nurturing Your List
  Module 3
Hubspot
Constant Contact
AWeber
GetResponse
ConvertKit
Mailjet Drip
ActiveCampaign
MailChimp
MailerLite
  Module 4
Let's get some Audience Insights
Lets research competitor and example Industry Techniques
Let's create a Content Strategy
Let's create a Content Calendar
Let's create a lead magnet & Opt-in Page
  Module 5
Let's Design an Email
Let's Brand and Organize email content
Let's Review and double check our work & test
Let's send our first Email Campaign
Let's read our stats/analytics
  Module 6
Let's do some Social Listening
Let's Review & Edit our Content Strategy
Let's review and edit our Email Campaigns
Let's create a report for our client(s)
Let's get ready for the exam(Revision)

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