Social Media Specialist

  Module 1
Introduction & Welcome Message
All About Social Media & Understanding Its Key Premise
Social Media Marketing Rules, Policies & GDPR
The TOP 10 Social Media Management Service Providers
  Module 2
Audience and Competitor research
Content Management & Segmentation Strategy
Creating the Design and Copy of Your Ads
Lead Magnets & Creating Ads
Testing Your Ads & Creating Pixels
Analyzing Your Ads
Optimizing Your Ads
  Module 3
Facebook
Instagram
Twitter
Linkedin
PInterest
Youtube
Google Business
Industry Platforms
  Module 4
Let's Create a Brand/Mood Board
Let's Create Some Social Media Pages
Let's get some Audience Insights
Let's research competitor/example Industry Techniques
Let's create a Content Strategy
Let's create a Content Calendar
  Module 5
Let's create a lead magnet with Opt-in Page
Let's Create & Design an Ad
Let's Brand and Organize content
Let's Review and double check our work & test
Let's launch our first Ad Campaign
  Module 6
Let's read our stats/analytics & Audience Insights
Let's do some Social Listening
Let's Review & Edit our Content Strategy
Let's review and edit our Ad Campaigns
Let's create a report for our client
Let's get ready for the exam(Revision)
Final Exam
In this lesson, you learn how to analyze your Ads so you can optimize them for even greater performance and Return on investment(ROI). Ads are very important to the fabric of brand awareness and sales, therefore, your messaging and targeting must ALWAYS be on point.

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