Module 1
Introduction & Welcome Message
All About Social Media & Understanding Its Key Premise
Social Media Marketing Rules, Policies & GDPR
The TOP 10 Social Media Management Service Providers
  Module 2
Audience and Competitor research
Content Management & Segmentation Strategy
Creating the Design and Copy of Your Ads
Lead Magnets & Creating Ads
Testing Your Ads & Creating Pixels
Analyzing Your Ads
Optimizing Your Ads
  Module 3
Facebook
Instagram
Twitter
Linkedin
PInterest
Youtube
Google Business
Industry Platforms
  Module 4
Let's Create a Brand/Mood Board
Let's Create Some Social Media Pages
Let's get some Audience Insights
Let's research competitor/example Industry Techniques
Let's create a Content Strategy
Let's create a Content Calendar
  Module 5
Let's create a lead magnet with Opt-in Page
Let's Create & Design an Ad
Let's Brand and Organize content
Let's Review and double check our work & test
Let's launch our first Ad Campaign
  Module 6
Let's read our stats/analytics & Audience Insights
Let's do some Social Listening
Let's Review & Edit our Content Strategy
Let's review and edit our Ad Campaigns
Let's create a report for our client
Let's get ready for the exam(Revision)
Final Exam
What is a mood board? A mood board is a succinct collection of visual assets that represents a brand's visual identity. It can contain inspirational examples of photos, colors, typography, quotes, patterns, shapes, and more that make up a cohesive direction for a brand that can be displayed and understood on one page.

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