You need to have the ability to edit and update campaigns, ad sets, or ads lets you adjust details based on an analysis of their performance.
You can also copy then edit (rather than just edit) campaigns, ad sets, or ads so you can run multiple versions simultaneously to see which get the best results. Once you change an ad object, the new version replaces the old one; there’s no undo option and no way to distinguish between the metrics from before and after edits are made.
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